As we wrap up 2024, we’re grateful for you–our wonderful community. Since launching in February, our priority has been to deliver strength, moisture, and improved hair health, and the proof is in your results.
We couldn’t be more grateful to you for sharing how #CecredWorks on your hair type and texture. Thank you for welcoming Cécred into your daily rituals and trusting us on your haircare journey.
Now, let’s look back on our favorite Cécred moments from the past year.
February: Cécred officially launched, introducing the Foundation Collection to the world.
March: Cécred hits our community’s shower shelves, turning their wash days into transformative rituals.
April: Beyoncé, Cécred’s founder, dropped her official Cécred Wash Day routine, which racked up over 21 million views. Plus, we awarded our first-ever $10,000 salon grant through the BeyGOOD Foundation.
May: And the awards start rolling in! The Reconstructing Treatment Mask won “Best Hair Mask” in the 2024 Women’s Health Beauty Awards and Fermented Rice & Rose Protein Ritual won “Best Hair Care Game Changer” in Cosmopolitan's Holy Grail Beauty Awards. Now, we’re at 25 awards from ELLE, GQ, Glamour, and more to come.
June: Cécred bestsellers launched in Travel Sizes so you can take your routine on the go. We also launched Cécred Space, our official blog where all hair types can come together to find tips and tricks from Dr. Kari, the science behind Cécred products, hair health education, and more.
July: We introduced Cécred Backstory, an editorial series that shares the authentically unique hair journeys from our Cécred community.
August: We launched Hydrating Conditioner, our most anticipated product of the year, with a waitlist of thousands.
September: Restoring Hair & Edge Drops launched with our first-ever Cécred Newsstand pop-up in New York which had over 3,000 attendees. It sold out once, and now it’s one of our bestsellers.
October: Ms. Tina Knowles, our Vice Chairwoman, spoke at The Live Event for Allure’s Best of Beauty 2024.
November: Hoodies on, vibes set. We celebrated our first holiday season with the launch of our cozy Cécred Full Zip Hoodie and limited-edition holiday kits.
December: Ms. Tina made a guest appearance on the Tamron Hall Show and gave a member of the TamFam a hair transformation.
And with that, we close out 2024 with 18,000+ 5-star reviews, $500,000 awarded in grants and scholarships, and 14 pending patents for our first-to-market formulas and innovative packaging. We’re just getting started.