For centuries, people have turned to nature’s most potent ingredients to care for their hair, drawing wisdom from the rituals passed down through generations. One of the most revered? Rice water. The age-old tradition of rinsing hair with rice water is rooted in Asian hair care practices and has been celebrated for its ability to strengthen strands, reduce breakage, and promote length retention. Today, we honor that tradition by combining it with cutting-edge technology to make it even more effective.
Let’s take a deeper look at the history of rice water in hair care, the science behind why it works, and how Cécred’s Fermented Rice & Rose Protein Ritual is transforming this ancient practice into an effortless, salon-quality treatment.
Where Did Rice Water for Hair Originate?
Fermented rice water has long been adored in many Asian cultures for its hair-strengthening and length-retention benefits, but the fermentation process takes days before it’s ready to use.
Is Rice Water for Hair Scientifically Proven?
Rice water is rich in amino acids, antioxidants, and vitamins B and E, which help reduce breakage, smooth the cuticle, and improve elasticity, but is rice water scientifically proven to strengthen hair? Cécred’s patent-pending fermented rice powder delivers a powerful defense against shedding caused by hair breakage. It makes hair 3x more resistant to breakage, improving length retention, and reveals smooth, silky hair that is 2x shinier.*
*Tested in a 3rd party clinical laboratory using hair tresses.
Introducing Cécred’s Fermented Rice & Rose Protein Ritual
While putting rice water in hair has clear benefits, the process isn’t exactly convenient. Fermentation takes days – and if not done correctly, it can lead to an overpowering smell and inconsistent potency. That’s where Cécred steps in.
We took this ancient, highly effective ritual and supercharged it with modern innovation, creating a two-step protein and moisture-balancing treatment that works instantly, without the wait.
Our treatment begins with a finely milled Fermented Rice & Rose Protein Powder that activates instantly when mixed with warm water. It’s packed with biotin, honey, rose, and amino acids, boosting its strengthening power. To balance hydration, follow up with the Silk Rinse, infused with African oil blend and sea buckthorn oil to restore softness and shine.
Our Fermented Rice & Rose Protein Ritual is designed to be used every 4-6 weeks—or whenever your hair needs a restorative boost. The result? Hair that’s 3x more resistant to breakage, with enhanced shine and improved length retention.