We’re redefining keratin recovery science through the power of fermentation.

Our Patent-Pending Tech: Bioactive Keratin Ferment

This is a new kind of keratin recovery science.

Enhanced through the power of fermentation, our powerful hair repair technology closely matches and replaces depleted proteins. Its molecular weight is small enough to deeply penetrate the hair’s cortex to visibly strengthen weak, damaged, or highly manipulated hair.

Our technology is made from 3 key ingredients:

Ethically sourced natural wool protein made bioavailable for easy penetration mimics keratin in human hair and delivers a deep protein infusion.

Nutrient-rich nectar that acts as a humectant, activates the fermentation, and provides essential hydration.

Prebiotic ferment that supports a healthy scalp.

Explore CÉCRED Explore CÉCRED

Restores hair’s shine*

Makes hair 2x more resistant to breakage*

Makes hair 2x smoother*

Repairs damage from chemical processing

Improves hair’s structural integrity*

*Tested in a 3rd party clinical laboratory using hair tresses

Relentless Testing

Our team of stylists, trichologists, and scientists conducted extensive clinical, salon, and lab testing.

We ignored industry norms by only working with global labs that prioritized inclusive testing. This exhaustive research, development, and evaluation resulted in a performance-driven, expert-vetted, validated range of hair solutions that are beneficial for hair textures from straight to coily and hair states—including virgin, color-treated, chemically processed, and heat-styled—that need moisture and strength.

Haircare That Doesn’t Sacrifice Your Safety

We know typical clean guidelines. We did better.

We define clean as cruelty-free and formulated under strict global guidelines for ingredient safety.

Our products are formulated without ingredients that we believe are potentially harmful, such as known carcinogens, mutagens, and reproductive toxins, including artificial dyes, BPA, BHA, BHT, DEA, formaldehyde, microbeads, mineral oil, phthalates, PEGs, silicones, and sulfates (SLS/SLES).