It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred.

No matter the hair type or texture, we all deserve products that are safe and effective. We place scientific innovation and product performance above all else to deliver what all hair craves: rich conditioners and fortifying protein, advanced science and fermentation, sensorial luxury and exceptional performance. We don’t just dress hair with cosmetic sheen. We combine our patent-pending technology with the wisdom and rituals passed down through generations to deliver high-performing formulas for visible strength, length retention, moisture, and shine. No matter how you wear your hair—natural, down, blown out, flat-ironed, braided, colored, weaves, wigs—it starts with a healthy foundation.