First of Its KindBioactive Keratin Ferment
Enhanced through the power of fermentation, our advanced hair care technology closely matches and replaces depleted proteins. Its molecular weight is small enough to deeply penetrate the hair’s cortex to visibly strengthen weak, damaged, or highly manipulated hair.
The Proof is in the Science
Our advanced formulation is one of the best products for healthy hair, providing scientifically proven results.
-Hair is 2x more resistant to breakage
-2x smoother
-Improves hair’s structural integrity
-Restores curl pattern & shine
-Reverse damage from chemical processes
-Improve style longevity
Innovative Tech + Balanced Formulas
No compromising strength over moisture
Our Bioactive Keratin Ferment, is a clinically-proven strengthening technology, balanced with the best ingredients for hair, including nourishing oils and butters for next-level softness and transformative repair.
Relentless Testing
We ignored industry norms by only working with global labs that prioritized inclusive testing.
This exhaustive research, development, and evaluation resulted in a performance-driven, expert-vetted, validated range of top-rated hair care products that are beneficial for hair textures from straight to coily and hair states—including virgin, color-treated, chemically processed, and heat-styled—that need moisture and strength.
Award-Winning Hair Care
The Foundation Collection focuses on visible hair health, strength, moisture, and shine.