Award Winning Hair CareExperience the best hair care products with our award-winning, ultra-rich, and buttery formulas.
As recognized by Cosmopolitan, Women's Health, Self, InStyle, Cosmopolitan UK, Byrdie, Elle UK, Marie Claire, Bustle, and Communication Arts Design Competition.
Best Hair Care Game Changer
Fortify your hair and make it 3X more resistant to breakage with our Fermented Rice & Rose Protein Ritual, winner of the Cosmopolitan’s 2024 Holy Grail Beauty Awards and InStyle Best Beauty Buys for Best Strengthening Treatment.
Best Hair Mask
Repair damage and reduce breakage by 2x with our Reconstructing Treatment Mask, winner of the Women's Health Beauty Awards.
Best Curl Enhancer
Seals in moisture, fights frizz, & visibly reduces split ends by 92%! Our Moisture Sealing Lotion winner of the ELLE Future of Beauty Awards, has you covered.
Best Shampoo for Curly Hair
Gently cleanse from root to tip with our Hydrating Shampoo, winner of the SELF Healthy Beauty Awards.
Best Deep Conditioner
Hair craving deep moisture and hydration? Sink into our buttery Moisturizing Deep Conditioner that goes deep into the cortex to hydrate, soften, and improve manageability; winner of the SELF Healthy Beauty Awards and Brydie Beauty Awards for Best Hydrating Conditioner.
The Scalp Remedy
Like skincare for your scalp, our Clarifying Shampoo & Scalp Scrub removes buildup and residue from your hair and scalp for a game-changing deep clean, winner of the Bustle's Most Wanted Awards.
Best Moisturizing Hair Wash Duo
Perfect your wash day ritual with our Hydrating Shampoo and the Moisturizing Deep Conditioner, winners of the Cosmopolitan UK 2024 Beauty Awards.
KITS AND BUNDLES
Gift a curated Mother's Day Cécred set for her personalized hair care ritual.