Hair is Sacred
“It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention.” - Beyoncé Knowles-Carter
No matter the hair type or texture, we all deserve products that are safe and effective. We combine our patent-pending technology with the wisdom and rituals passed down through generations to deliver high-performing formulas for visible strength, length retention, moisture, and shine. No matter how you wear your hair—natural, down, blown out, flat-ironed, braided, colored, weaves, wigs—it starts with a healthy foundation.
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The Foundation Collection focuses on visible hair health, strength, moisture, and shine.
A NEW KIND OF HAIR RECOVERY
We take the ancient process of fermentation and pair it with Bioactive Keratin Ferment and honey to closely match and replace depleted proteins, making a way to restore shine.
FOUNDATIONAL PRODUCTS, FOR ALL HAIR
We ignored industry norms by only working with global labs that test more than one hair type before giving the Cécred stamp of approval.
