Hair is Sacred

“It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention.” - Beyoncé Knowles-Carter

No matter the hair type or texture, we all deserve products that are safe and effective. We combine our patent-pending technology with the wisdom and rituals passed down through generations to deliver high-performing formulas for visible strength, length retention, moisture, and shine. No matter how you wear your hair—natural, down, blown out, flat-ironed, braided, colored, weaves, wigs—it starts with a healthy foundation.

Shop Bestsellers

The Foundation Collection focuses on visible hair health, strength, moisture, and shine.

Shop Now
badgeimg
Reconstructing Treatment Mask
4.8
Rated 4.8 out of 5 stars
310
$33
badgeimg
Moisturizing Deep Conditioner
4.7
Rated 4.7 out of 5 stars
641
$24
badgeimg
Hydrating Shampoo
4.8
Rated 4.8 out of 5 stars
719
$24
Shop Now

A NEW KIND OF HAIR RECOVERY

We take the ancient process of fermentation and pair it with Bioactive Keratin Ferment and honey to closely match and replace depleted proteins, making a way to restore shine.
Learn more

FOUNDATIONAL PRODUCTS, FOR ALL HAIR

We ignored industry norms by only working with global labs that test more than one hair type before giving the Cécred stamp of approval.
Learn more

NO QUALITY OR SAFETY SHORTCUTS

We center product quality and formula safety, which has not historically been prioritized for Black consumers.
Shop Now