Strong Hold Gel

4.8
Rated 4.8 out of 5 stars
51
$47

Hold up—for 24 hours. A firm yet flexible gel with all-day, 24-hour hold and frizz control*, made for optimal hair health. This non-flaking gel is perfect for creating any sleek and defined look. With 450°F/232°C heat & humidity protection.

Strong Hold Gel

4.8
Rated 4.8 out of 5 stars
51
$47

Hold up—for 24 hours. A firm yet flexible gel with all-day, 24-hour hold and frizz control*, made for optimal hair health. This non-flaking gel is perfect for creating any sleek and defined look. With 450°F/232°C heat & humidity protection.

Strong Hold Gel delivers a firm yet flexible all-day, 24-hour hold with frizz control*. This non-flaking gel locks in your slick backs, sculpted styles, detailed edges, and defined looks with an optimal moisture-to-hold ratio. It doesn’t break or crack hair once set and easily washes out for healthy styling.

Powered by our StemShield Complex, this tech protects the hair's barrier function—your hair’s natural armor—defending against 450°F/232°C heat styling, humidity, pollution, and styling-related damage. Plus, Thermal Gloss Blend delivers nourishing care and high-impact shine.

WHO IT’S FOR
All hair types.

SIGNATURE FRAGRANCE
Rich and complex, Temple Oud has notes of oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver, and violet leaves.

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How to Use Key Benefits Ingredient List Reviews

How to Use

Things to Remember: Strong Hold Gel sets quickly—work in small sections until gel gets tacky, which means your style is locked in.

1. Start with clean, damp or dry hair.
2. Dispense a pea-sized amount, rub between hands, and apply section by section evenly.
3. Style as usual.
4. To prevent reversion on textured hair, use a blow-dryer to set.

Key Benefits

- Firm yet flexible, non-flaking 24-hour hold
- Your do-it-all gel for slick backs, sculpted styles, detailed edges, or defined looks
- 24-hour frizz control & humidity-resistance*
- Doesn’t crack, itch, or leave a crunchy finish
- Non-drying formula delivers optimal moisture-to-hold ratio
- Tames frizz and flyaways
- Helps maintain hair health
- 450°F/232°C heat protection
- 91% agree it set their style in place**
- 90% agree the product was easy to wash out**
- 90% agree it didn’t give their scalp an itchy feeling**
- 87% agree it did not leave flakes on hair after initial application**
- 85% agree it didn’t leave flakes on hair on day 2**
- StemShield Complex shields and protects, so you can do the most without doing the damage.
- Safe for human hair wigs and weaves
- Safe for chemically-treated and heat-styled hair

*Via Humidity Chamber tress testing in a 3rd-party lab
**Based on a 3rd-party consumer study of 107 participants

Ingredient List

  • STEMSHIELD COMPLEX
  • THERMAL GLOSS BLEND
Without StemShield Complex With StemShield Complex

Our next-gen defense tech protects the hair’s barrier function—your hair’s natural armor—against 450°F/232°C heat styling, humidity, pollution, and styling-related damage.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 51 reviews
100%would recommend this product
Total 5 star reviews: 43
Total 4 star reviews: 8
Total 3 star reviews: 0
Total 2 star reviews: 0
Total 1 star reviews: 0
Customers Talked About
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51 reviews
  • Octavia
    Verified Buyer
    I recommend this product
    Hair Type Curly
    Hair Concern Length Retention
    Age Range 35–44
    What Are Your Favorite Features About this Product? Defines Curls / Enhances Texture
    What Was The End Result After Using This Product? Defined Curls
    Rated 5 out of 5 stars
    4 months ago
    Mini twist *****

    I was pleasantly surprised buy this gel. Mostly any gel defines my curls and I always prefer a strong hold gel but the smell it took me two a different place. A place I've never been it almost made me feel like crying lol In a good way truly a beautiful scent

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  • Sandra D.
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    Great product!

    I used this product for a wash and go and it's amazing. The shine, and the longevity is out of this world! I did receive this product in exchange for my honest and non bias review. This is something that I am adding to my normal hair routine. This reviewer received something in exchange for this review.

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  • Lionel T.
    Verified Reviewer
    I recommend this product
    Hair Type Wavy
    Hair Concern Heat Damage, Hair Breakage, Dry Hair, Frizz Control
    Age Range 35–44
    What Are Your Favorite Features About this Product? Adds Shine, Reduces Frizz, Defines Curls / Enhances Texture
    What Was The End Result After Using This Product? Defined Curls
    Rated 5 out of 5 stars
    2 months ago
    Hold Up! I love it!

    I stopped using gels over 10 years ago. I really wanted to buy this gel but held off to find out how to use it by others. I finally caved and added this to my collection and love it. I will use a little bit on my blow dried hair to help lock in my look and to assist with any frizz. On my natural hair, I use it to bring back my curls, which are not normally defined without this product. Safe to say, I held off and love it now.

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  • Stacy N.
    Verified Buyer
    I recommend this product
    Hair Type Zig-Zag Coiled
    Hair Concern Hair Breakage, Length Retention, Frizz Control
    Age Range Under 18
    What Are Your Favorite Features About this Product? Hydrates and Moisturizes, Adds Shine, Reduces Frizz, Defines Curls / Enhances Texture, Lightweight Feel
    What Was The End Result After Using This Product? Defined Curls
    Rated 5 out of 5 stars
    3 months ago
    Love it

    Used this for the first time to style my daughter’s hair in two-strand twists. Pleasantly surprised - it’s light weight, classy and moisturising. Needed to use just a little bit more than suggested pea size amount per twist- no caking or flaking (unless one uses too much). Hair still looks neat and feels bouncy 4-5 days in.

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  • Jessica
    I recommend this product
    Rated 4 out of 5 stars
    6 months ago
    This gel is actually really good

    The gel does not flake or turn white I have 4c hair and it holds up well. This reviewer received something in exchange for this review.

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