When it comes to the debate of shampooing or conditioning first, Dr. Kari Williams, Cécred’s Director of Education and Trichologist, recommends: Shampoo first, followed by conditioner for maximum benefits if you’re not doing a pre-poo treatment. Here, Dr. Kari answers your most common questions and why.
Do You Put on Shampoo or Conditioner First?
How to shampoo and condition hair properly? The answer is simple. If you’re not doing a pre-poo treatment or detangling, shampoo first. Shampoos are formulated to be more alkaline, which opens the hair cuticle to remove dirt, oils, and buildup. When you use shampoo first, you’re effectively cleaning the hair shaft so that conditioner can follow up with the work of sealing and smoothing. Conditioner, on the other hand, is more acidic, and a lower pH helps close the cuticle and lock in moisture, giving your hair that smooth, shiny finish.

Cécred’s Hydrating Shampoo, with the support of hyaluronic acid, cleanses without over-drying. Not to mention, the Temple Oud scent is divine, with notes of oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver, and violet leaves. Follow up with Cécred’s Hydrating Conditioner to lock in moisture and keep your strands hydrated–in one quick minute. For extra nourishment, incorporate heat by sitting under the dry and using a cap. Let it sit for 10 minutes to amplify penetration.
Should I Apply Conditioner After Shampoo?
Absolutely. To get the full conditioning benefits, you should apply conditioner after shampooing. Cécred’s Hydrating Conditioner for all hair types. It’s formulated to work with this routine order.

Should I Do a Conditioning Treatment Before or After Shampoo?
If you’re using a deep conditioning treatment, it’s best to apply it after shampooing. While some people may use conditioner before shampooing as a pre-poo treatment, you’d still need to condition again afterward. Cécred’s Moisturizing Deep Conditioner is a perfect follow-up after shampooing. It contains our patent-pending tech, Bioactive Keratin Ferment, which combines lactobacillus, hydrolyzed wool keratin, and honey, to fortify and repair hair while reducing breakage 2x.* The addition of the hyssop extract, which is rich in antioxidants, enhances radiance and supports overall hair health.
*Tested in a 3rd party clinical laboratory using hair tresses.
The shampoo and conditioner order isn’t just about routine–it’s based on how these products work with your hair to keep it clean, moisturized, and healthy.