In celebration of Cécred’s official launch at Ulta Beauty, Cécred hosted a beautiful evening filled with artful hair, life-size bottles, and more at Ulta Beauty in Los Angeles. The night also included a special toast from our founder, Beyoncé Knowles-Carter, and Vice Chairwoman, Ms. Tina Knowles.
Here’s an exclusive look at the evening.
Cécred Hair Show
Ms. Tina hosted an experiential hair show, featuring Dr. Kari Williams, Cécred’s Director of Education, Michael Shaun Corby, Cécred’s Education Ambassador, and Antoine Martinez, Cécred’s Stylist, created beautiful hairstyles on our models of the night.
Cécred Bites and Bevs
Signature Cécred hors d'oeuvres and Sir Davis cocktails were served throughout the night.
Customization Station
There was live on-site embroidery, so guests could personalize their own Cécred Cosmetics Bag as a keepsake from the evening.
Chrome Photobooth
Old Hollywood-esque photo strips were snapped throughout the night in our sleek, chrome-wrapped photobooth.
Ulta Photo Opp
Guests were also invited into the Ulta Beauty Westwood store for another iconic photo moment.
It was truly a night to remember. See more on our Instagram @cecred.