We knew this launch deserved something special, so we turned our campaign into a NYC moment with a celebration dinner and Cécred newsstand in the heart of SoHo.
Get Thick was brought to life in New York City to celebrate the launch of our Restorative Hair & Edge Drops. Thousands showed up to our first-ever pop-up to get their hands on our latest innovation — a product clinically tested to visibly improve hair density up to 1.5x*. Designed for thicker, fuller, and healthier-looking hair and edges, our drops combine Biopeptide-5 technology with biotin, rose, and ginger to support a healthy hair growth cycle and scalp.
We started the celebration the night of launch with a dinner that brought beauty editors and tastemakers together to honor growth in all its forms — from personal hair journeys to the ambitions that drive our professional lives.
The showstopper took place over the weekend: A Cécred newsstand to get the word out on edge drops. We gifted 1,200 free bottles of Edge Drops and handed out thousands of trio packettes for those who wanted to try our full range of products. It became a must-visit for beauty lovers, who gave us their best ‘Is she Cécred?’ impression. With a line wrapped around the block SoHo, the streets were buzzing with excitement as visitors snagged exclusive GET THICK newspapers, Cécred stickers, and yes, even cotton candy. The support from everyone who came out reminded us why we do this. We’re beyond grateful for everyone who showed up and shared this experience with Cécred so far.
One of the highlights? Global Head of Styling Neal Farinah stopped by to share his expertise with the crowd. And what’s a celebration without a little hydration? Cécred water bottles were on hand to keep everyone refreshed.
At CÉCRED, we believe that hair care is more than just a routine — we’re building a culture that embraces authenticity and uplifts every part of who we are. The launch of our Restorative Hair & Edge Drops was a celebration of that ethos, blending innovation with community, education, and real results. Together, we're not just growing thicker, fuller hair — As we continue to push boundaries and challenge what’s possible in hair health, we're grateful to have you on this journey with us.
*3rd-party clinical study over the course of 16 weeks.