With 2025 already coming to a close, we’re feeling extra grateful for you, our community.
From your healthy hair transformations to iconic COWBOY CARTER hairstyles, we’re truly honored to have been a part of your hair journey this past year.
We’ve loved how #CecredWorks for you, and can’t wait to see more of your transformations in 2026.
Let’s take a look back on our favorite Cécred moments in 2025.
Ulta Beauty Launch
We officially launched in 1,400+ Ulta Beauty stores nationwide and online, marking the biggest exclusive hair launch in the retailer’s history. Guests discovered custom, larger-than-life fixtures and the first-ever salon takeover at The Salon, featuring a permanent menu of Cécred salon services.
Cécred Roadshow: COWBOY CARTER TOUR and Ulta Beauty Pop Up
We hit the road in our chrome-wrapped pop-up trailer, bringing Cécred to fans IRL at select tour stops and Ulta Beauty stores. Guests snapped pics with Céyoncé and our iconic fan cam, took home exclusive gifts, and mingled with other fans.
Restoring Hair & Edge Drops Went Viral
8x award-winner. Viral bestseller. The iconic Restoring Hair & Edge Drops. Our daily density-building serum went viral several times, with 1 sold every 16 seconds. Plus, it’s officially been awarded “Best Scalp Serum” by Allure Best of Beauty.
*During May restock periods
Protection Collection: Protect the Flex Pop-Up
We officially launched Protection Collection, an innovative line for extensions and protective styles to keep hair healthy from install to take down. To celebrate, we brought an immersive pop-up exhibit to the Big Apple where guests demo’ed the new products, took photos with our XL factices, and shopped the collection before everyone else.
WWD Beauty Inc.’s Brand of the Year
We ended the year with a *bang*! Women’s Wear Daily awarded us the “Prestige Brand of the Year” award, and we couldn’t be more grateful for the recognition.
#CecredWorks
Lastly, thousands of you have continued to share how Cécred transforms your hair–and we couldn’t be more proud to be a part of your hair journey.
See you next year!