Arising from the sink bowl after a hair cleanse is like hitting refresh. Locs? Washed. Scalp? Massaged. Now, it's time to embark on a new story.

CÉCRED BACKSTORY is an editorial series telling the stories of our community. For these individuals, showing up as their full selves is crucial. The foundation of who they are. We get into the details of their hair history (so far) and how CÉCRED fits into their routine.

Everyone has a story to tell. Cécred wants to create haircare that stays with you through all of your transformations and changes. Natural, cut, colored, braided, flat-ironed, or processed. 

This is how rituals are made. Through steps you can return to – all while building a foundation of moisture, hydration, and strength that leads the way for you to show up however you choose.