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We exist to further the science of texture hair care by examining the past.

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LOCATED DEEP INSIDE THE CORTEX OF EACH HAIR STRAND, OVER TIME, KERATIN PROTEINS CAN BREAK DOWN AND BECOME DEPLETED FROM DAILY ACTIVITIES LIKE IMPROPERLY WASHING YOUR HAIR, MECHANICAL STRESS FROM COMBING, HIGH-TENSION STYLING, BLEACHING OR COLORING, RELAXING, EXCESSIVE HEAT STYLING OR HEAT DAMAGE FROM SILK PRESSES, BLOW OUTS, ETC. ONLY BY REPLACING THOSE DEPLETED KERATIN PROTEINS CAN THE HAIR BE RESTORED AND MADE STRONGER.

While there are a lot of protein treatments on the market that promise to strengthen hair, those protein molecules are often too big to penetrate the hair cuticle or are not compatible with human keratin proteins and therefore don’t effectively bond to your hair.

In our patent-pending technology we use keratin derived from wool that is biomimetic to human hair, meaning it can mimic human keratin proteins. Then through the ancient process of fermentation we are able to break down that keratin making it small enough to penetrate deep into the cortex of each strand closely matching and replacing depleted proteins.

Our patent-pending Bioactive Keratin Honey Ferment is an essential building block for strong, healthy hair.

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