Get Our Founder’s Cowboy Carter Look | Styled by Neal Farinah, Lead Global Stylist

That iconic honey blonde blowout? It’s Cécred. Neal Farinah, our Lead Global Stylist, spills the tea on how he achieves our founder’s signature Cowboy Carter look–from prep to styling.

Cowboy Carter Hair Prep 

Neal Farinah: “You know it’s all based on a healthy foundation. Knowing that we’re going to consistently heat style and color for the next few months meant we focused on getting the hair as strong and healthy as possible.” 

Fermented Rice & Rose Protein Ritual. “Leading up to opening night, we consistently used the Fermented Rice & Rose Protein Ritual. ”This treatment harnesses the power of fermented rice water to make hair 3x more resistant to breakage,* improving length retention and shine.

*Tested in a 3rd party clinical laboratory using hair tresses.

Reconstructing Treatment Mask.  “A must-have–the Reconstructing Treatment Mask, especially after color.” Our ‘hair repair in a jar’ features our patent-pending Bioactive Keratin Ferment to reduce damage and enhance shine for visibly healthy hair after 1 use.*

*Based on a third-party clinical study of 35 participants after 1 use.

Restoring Hair & Edge Drops. “Every. Single. Day.” Use a dropper full a day to visibly improve hair density up to 1.5x.*

*3rd-party consumer study over the course of 16 weeks

Neal Farinah: “That iconic hair you see on stage is the result of a lot of care and consistency.” 

Cowboy Carter Hair Essentials

Neal Farinah: “When it comes to styling, we wanted to make sure we brought the body and the shine, especially for opening night.”

Moisture Sealing Lotion: “Keeps the frizz out and helps shape with soft hold. I love a pin curl, and using Moisture Sealing Lotion as a starting point is key.” 

Nourishing Hair Oil: “I always use the Nourishing Hair Oil for a finishing touch of shine.”

Vented Paddle Brush: “...and I’m always with my favorite Vented Paddle Brush for easy touchups during wardrobe quick changes.”