As we settle into the season of cozy, we sat down with our Vice Chairwoman, Tina Knowles, an expert on balancing the glamor of the holidays with grounding traditions. From gifting to self-care, she shares her take on making this holiday season special, and her go-to picks for giving the gift of healthy hair to the ones she loves.
Cécred: Happy holidays Ms. Tina! Let’s start with an extra fun one – you’re building Cécred Gift Boxes for your grandkids. What’s going inside them?
Ms. Tina: Oh, they’re getting a mix of Cécred goodies. I love giving a gift that speaks to wellness—and healthy hair is a gift in itself!
For my grandson, Julez, he’s a model so he’s always switching up his hair and styling it. I’d make sure to include our Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo so he can double cleanse and remove all that buildup. He’s got to keep his hair healthy and moisturized, especially during the colder months, so I’d also put in our Moisturizing Deep Conditioner and Moisture Sealing Lotion. Last thing that’s going into his box is our Restoring Hair & Edge Drops to leave his hair and edges looking fuller and healthier.
As for my goddaughter, Somer, she has color-treated hair and styles quite a bit! I’d start her Cécred Gift Boxes with our Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo – everyone loves a double cleanse! Then I’d add our Fermented Rice & Rose Protein Ritual and Reconstructing Treatment Mask (my favorite product!) since she’s always looking for longer, stronger hair. I’d make sure the Moisturizing Deep Conditioner is there to help with hydration and her curl pattern. And I’d finish off her gift box with our Nourishing Hair Oil because she’s obsessed with shiny hair. She loves to take care of her hair, so this mix of products will be perfect.
Cécred: How do you unwind during the holidays?
Ms. Tina: It's all about taking a moment to breathe and recharge. My favorite way to unwind is to create a relaxing space by lighting a candle—the Temple Oud Candle is my go-to. I love to create a calming atmosphere with a soothing scent, soft music, and a cup of tea – especially when time slows down a little during the holiday season.
Cécred: What’s your favorite part of the holiday season?
Ms. Tina: My favorite part is the togetherness. There’s something special about everyone coming together, sharing stories, laughing, and eating goooood food. Just spending time with my family. I also love the act of giving—gifting something that shows thought and care. It’s not just about the gift, but the intention behind it.
Cécred: What would you recommend for someone gifting Cécred for the first time?
Ms. Tina: I’d say our Limited-Edition Wash Day Kit. I’d love to receive that one, haha! It’s got everything they need for a complete hair care ritual, packaged in travel sizes so they can try it all. The kit has the travel-sized Clarifying Shampoo & Scalp Scrub, Hydrating Shampoo, Moisturizing Deep Conditioner, and Nourishing Hair Oil. Plus, it comes with our gorgeous limited-edition Wide Tooth Comb and our Cosmetics Bag. It’s the perfect introduction to Cécred, and makes a lovely gift.